Showing posts with label Scott La Counte. Show all posts
Showing posts with label Scott La Counte. Show all posts

Thursday, September 19, 2019

Advice on Hashtags (and Social Media for Authors) from Scott La Counte

This article by Scott La Counte, CEO of BuzzTrace, How to Promote a Book on Social Media: 10 Tips for Indie Authors, has great advice for authors using social media.



There are ten points, and #10 is all about Hashtags:
10. Hashtag It! Hashtags are one of the easiest ways to get followers quick, if you use them right. A hashtag is something that starts with a # sign. When a person clicks on the word after it, they see other people talking about that topic. So, for example, if you are talking about politics you might end your tweet with #politics.

Here’s a few things to remember about hashtags:

First: don’t hashtag everything. Use them when they seem relevant, but every post doesn’t need nor should have a hashtag.

Second: don’t be generic; posting a tweet about how happy you are about something with #excited will not find you any followers.

Third: use hashtags relevant to your followers—if you are at a writers' conference, for example, and there’s a hashtag for that conference, use it. This will connect you with other people at that same conference.

Last: think of hashtags that build into your brand—unique hashtags that only you use. So, for example, you might have a hashtag for the book you are working on, and whenever a reader clicks on it, they can see all the tweets about that particular book; or you may ask readers and influencers to use a certain hashtag whenever they talk about your book.
The whole post is well-worth reading. Thanks to Scott and the folks at IngramSpark for sharing!

Illustrate and Write On,
Lee