![]() |
| Tita Berredo and the girl from her picture book, The Dress |
Hello everyone, it's nice to see you again!
Alright, recap: I moved to the UK, took a Master’s in Children’s Literature and Illustration, and then I was out there in this new world with a portfolio under my arm.
I think it's important to share some really valuable lessons I took from my MA. One of them is how much weight we carry in the social responsibility of making books for children: how we can positively affect their lives with character shaping, sharing windows and mirrors to the world and offering a safe and empowering space to deal with their own emotions.
The other one is how much you learn about yourself by experiment and play. It might seem contradicting but the more you share your work with peers and follow other’s works, the more you learn about how different you are and can be. What I mean in practical terms is that we all start drawing or writing for ourselves. Once we take it seriously we start thinking we must draw and write for others, only to find out that most of it is noise and you can only really connect to the other by doing it for yourself.
![]() |
| 6 yo me wearing a dress I made of wrappings |
| 2017 developing my style with colours at Goldsmiths UOL |
As human beings, our first instinct when arriving at a new environment is to mimic the others there. It’s safe and natural, but the more we get comfortable in such an environment the more we can show our differences in order to be authentic. Though, to get comfortable one must take risks and try to expand which brings me to the next step of my journey.
The first thing I did when I was out in the world as a recent “kid lit” graduate was to share my work at any opportunity I had. That’s when I saw that the London Book Fair had a paid space for illustrators to showcase their artwork. It was provided by the Association of Illustrators and you could pay to put up two large canvases with your work printed on. I became a member of the AOI to get a discount, and that actually led me to an incredible community of artists for which I would end up volunteering, like SCBWI. Anyway, that two canvas option was a great one, because it meant that I could play it safe and take a risk. I then chose to exhibit two very different styles: a cutesy and traditional one with perfectly connected outlines filled with colourful anthropomorphised animals, that I thought would please publishers; and an edgy and expressively artsy one with rough brushstrokes and splashes of one bold colour, that pleased ME.
| Goldsmiths University of London Degree show 2018 |
![]() |
| London Book Fair 2019 |
![]() |
| My traditional cutesy more commercial style |
My edgy and artsy more ME style
If I had to choose only one style to showcase, there’s a big probability I would have gone with the safe traditional style that was similar to every other children's illustrator, and would have been lost in the crowd. Don't get me wrong, the more traditional style is also full of me, and I still use it for some commercial work – and, most importantly, it pays bills whenever I have to compromise. But it is so important to keep a space where you can develop something just for you, because it will set you apart and make you stand out. Showing both sides of me – of what I could do and what I wanted to do – was key for my creative career. I wish I could tell my younger self what a smart move that was at the time. It led me to my first professional jump: being scouted by my agent – who fell in love with… the ME style!
There’s another important lesson here: you should always show your work at any stage you are, even if you think you are not ready. As creators we are incredibly attached to our egos and surprisingly blind to our own potential. That affects our decisions about when, how, and if we share our work. The best favour we can do for ourselves is to doubt our insecurities and let other people judge our work for themselves. I was still quite raw and needing some shaping on the narrative side, but my agent saw the potential of my work and bet her chips into mentoring me. Because, as a professional, she could see beyond the stage I was and knew exactly what I needed to get there. So, when you do show your work as is, you allow others to decide what’s ready, what's appealing, or in need of development themselves – and trust me, they are better at it and more forgiving than you.
![]() |
| My agent, Sorche Fairbank, and I during a meeting at the Bologna Children's Book Fair 2023 |
After this change of perspective, I realised something similar about contests, showcases, submissions and reviews: it's all so very subjectively personal that you have to keep looking for people who share something with you personally. In other words, it's the people who are a bit like you who will connect with the you in your work. So the main point of submitting your work is multiplying the chances of your work being seen by the people like you! I applied this perspective to my own goals, which also helped to overcome any fear rejection. If someone is not into my work, they're either not enough like me or I might not be showing myself that well through my work in some way – and I can always revisit my work under this healthy perspective.
As you can see, even after being agented, I kept chasing different ways to share my art and expand my network. The best way in my opinion, was yet to come... which will bring me to SCBWI.
I know that's where I stopped last time, but you are watching it unfolds as we go. ;)
See you next Thursday! Beijos!
Tita Berredo is a Brazilian children’s writer and illustrator. She holds an MA in Children’s Literature and Illustration from Goldsmiths UOL and a BA in Marketing from PUC-Rio. Her work has been recognised internationally, including a London's House of Illustration award and selection for the Bologna Children's Book Fair. She has illustrated books for the US and Brazil, and is making her author–illustrator debut with a Seuss Studios early reader published by Random House Children's.
Tita is the Illustrator Coordinator for SCBWI International Central, and a Picture Book reviewer for My Book Corner.
Find Tita's work at www.titaberredo.com follow her on Instagram: @titaberredo















