Showing posts with label website. Show all posts
Showing posts with label website. Show all posts

Wednesday, May 31, 2023

Five Cool Things About the New SCBWI Website!

The new website will go live on scbwi.org as of today Wednesday, May 31. 

new SCBWI logo 2023
SCBWI gets a new website to go with the new logo!

Everyone at SCBWI is excited for you to take part in a whole new way to engage with and build community with other SCBWI members. There are so many great things about the site that will make using it much easier including improved navigation, a fresh clean design, and much more.

Here are five important functions that address questions and comments we’ve received from members over the years. These will make your experience a lot better! 

1) ALL NEW! Your newsfeed – get current news about SCBWI, upcoming events, and our social media  posts all in one place.

2) An improved Illustrators Gallery – an improved searchable database, greater ease in uploading images, and greater page personalization.

3) Regional connection – besides your home region, be connected to other regions you want to follow.

4) Flexible event registration – you control changes to your registration.

5) GDPR compliance – peace of mind for data privacy and security for European Union residents.

BONUS Cool Thing) Event links sent directly to you – conveniently check your Member Home page for Zoom links!

The SCBWI team looks forward to hearing from you as you spend some time on the new website. Let us know what you think! Your feedback and input on the site will help us continue to improve your user experience. 

Illustrate and Translate and Write On,
Lee

p.s. - Thanks to SCBWI's Tammy Brown for the early scoop on the new SCBWI website!

Wednesday, April 19, 2023

9 Proven Ways to Level up Your Website as a Children’s Book Writer or Illustrator

As a children's book writer or illustrator, you most likely know that having a website is an important tool for connecting with young readers, but also, and many times more importantly, with their parents, educators, librarians, and booksellers. Armed with that knowledge, you also probably already have a website, which is great. But is it doing what it needs to do? 

  • Is it attracting visitors?
  • Is it providing well-organized information?
  • Is it engaging visitors?
  • Is it building trust?
  • Is it driving conversions? 

If the answer is no to any one of the above questions, then it's time to upgrade your website. From showcasing your work to offering exclusive content, providing resources for educators and librarians, and optimizing for SEO, I've got you covered. With easy and advanced steps for each suggestion, you'll be able to take your website to the next level and reach and engage a wider audience.

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Showcase your work

Display your books, illustrations, or other creative works prominently on your website, so readers can quickly and easily find them.
  • Easy step: Create a gallery of your best illustrations or book covers on your homepage.
  • Advanced step: Create a video trailer for your book and feature it prominently on your homepage.

Create a blog

A blog is an excellent way to engage readers with your content, and it also helps with search engine optimization (SEO).
  • Easy step: Start writing blog posts about your writing process, behind-the-scenes details, or your inspiration for your work. Keep the posts to about 800 words so they are easily digestible and easy for you to complete.
  • Advanced step: Guest post on other blogs in your niche to expand your reach and drive traffic back to your own website.

Offer a newsletter

Encourage readers to sign up for your newsletter, which can help you build a loyal following and keep readers up-to-date on your latest projects.
  • Easy step: Add a newsletter signup form to your homepage and offer an incentive, such as a free short story or illustration, for signing up.
  • Advanced step: Segment your email list based on reader interests and tailor your content to each segment to increase engagement.

Host online events

Consider hosting virtual book signings, Q&A sessions, or other online events to engage with your readers and promote your work.
  • Easy step: Choose a platform like Zoom or Google Meet to host your virtual event and then promote your event on your website and social media
  • Advanced step: Partner with other authors or illustrators to create a larger event with multiple speakers and more promotion opportunities. Then, record those events, create short snippets from those videos, and use across social and blog posts for dynamic, engaging content connected to you, authors in your genre, and the themes of your book.

Make it easy to purchase your books

Showcase buy links prominently next to or under the book information.
  • Easy step: Add "Buy Now" buttons to your book pages that link to online retailers like Amazon, Barnes & Noble, Bookshop, or your local bookstores.
  • Advanced step: Set up an online store on your website using a platform like Shopify or WooCommerce to sell your books directly to readers with signed copies of your books and an option for personalized messages.

Make your website visually appealing

Use high-quality images and graphics to make your website visually appealing and help your work stand out.
  • Easy step: Use a clean and simple design for your website that highlights your work and makes it easy to navigate and always use hi-res (but compressed) images of your illustrations or book covers for your website.
  • Advanced step: Use video content, such as author interviews or book trailers, to showcase your work and dynamically engage readers. If you don't have that type of content, you can add animations on the web pages to move images and text as visitors are scrolling through your site to increase the feeling of modernity and engagement.

Optimize for SEO

Optimize your website for search engines by using relevant keywords in your content and metadata.
  • Easy step: Research and use keywords related to your genre, books, and author name throughout your website content, including titles, headers, and descriptions.
  • Advanced step: Use tools like Google Search Console to analyze your website's performance and identify opportunities for improvement, such as broken links or slow-loading pages.

Offer exclusive content

Provide exclusive content, such as bonus chapters, artwork, or behind-the-scenes information, to readers who sign up for your newsletter.
  • Easy step: Create a free downloadable e-book or short story related to your books and offer it as a sign-up incentive for your email newsletter or host a virtual book club or Q&A session exclusively for your newsletter subscribers.
  • Advanced step: Develop a premium membership program that offers access to exclusive content, discounts on merchandise, and other perks.

Provide resources for educators and librarians

Showcasing how your book can be used in multiple ways, not just for entertainment and enjoyment but for educational purposes as well, helps introduce it to new audiences.
  • Easy step: Create a dedicated page on your website that showcases your books and provides discussion questions and other resources for educators and librarians.
  • Advanced step: Partner with a literacy nonprofit or organization to donate copies of your books or offer free virtual author visits to under-resourced schools or libraries.
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Having a website as a children's book writer or illustrator is crucial for connecting with your audience and growing your brand. However, it's not enough to simply have a website; it needs to be engaging, organized, and optimized. By starting with the easy steps and moving on to the advanced steps mentioned above, you can gradually uplevel your site to better connect with and impact your readers and those who care for them.



Ayanna Coleman is a high-level marketing and creative concept strategist. As founder of Quill Shift, a boutique marketing agency, she helps thought leaders, experts, and creative thinkers expand on, clarify, and crystalize their next big ideas so they (and their team) can make them a reality. Trained as a youth services librarian, she started her career at Hachette Book Group in digital marketing, moved into the nonprofit space and led programming and diversity initiatives at the Children’s Book Council, and over the last eight years has partnered with and led marketing initiatives on behalf of publishers, distributors, literary agencies, and startups across three continents. Need a new site and like the look of the website homepage above? Spoiler: it's a template made with you in mind. Get in touch to find out how this template can be yours.

Tuesday, October 8, 2019

Another Great Roundup of Excellent Author (and Author/Illustrator) Websites



This resource was put together by Matt Ziranek, 67 Author Websites With Delicious Designs and Captivating Content.

67 is a lot, but you can use the search function to skim through, checking out just the ones that highlight "children's" or "young adult", or whatever you're keen to explore.

The commentary is great, and the article opens with a helpful review of the elements of an excellent author or author/illustrator website:

Easy Navigation

Clarity

Branding

Author Funnel

SEO including these 3 simple, important rules for SEO success:
Create epic content 
Optimize it for your keyword 
Get others to link back to it
Fan Resources

Here are just three of the 67 featured websites:






There's lots of strong examples and inspiration to be had—with live links to each. Well-worth checking out!

Illustrate and Write On,
Lee

Tuesday, July 2, 2019

Author Website Criteria - How Does Your Site Measure Up?



This excellent article by Diana Urban over at the BookBub Partners blog, 45+ Author Websites with Stellar Designs, includes the list of ten criteria that were used in choosing the author websites they would feature:

  • Include a list of published books

  • Prominently display new or impending releases

  • Provide an obvious way to subscribe for updates

  • Provide a way to contact the author

  • Include links to the author’s social media profiles

  • Display a list of upcoming events

  • Include a blog to showcase the author’s personality and/or writing process

  • Be easy to navigate

  • Have a clean, unique design

  • Be mobile friendly

It's great to see what the more than forty authors featured did, and, just as important, we get to take an inventory of our own author websites.

What changes might make our own website even better?

Read the full article and see all the examples of excellent author websites here.

Illustrate and Write On,
Lee

Thursday, October 24, 2013

SCBWI Launches New Website!

Check out what happens when you go to scbwi.org

It's our new state of the art website!

The new home page at scbwi.org

And when I say our - it's ours - yours, mine, everyone who is part of the community that is SCBWI.

Go ahead - you can Ohh and Ahh! over the cleaner, easier-to-navigate design!

What else is new?

All SCBWI events will now appear on a central searchable calendar, which means you have access to information about SCBWI events around the world. The new website also now hosts all the regional websites, so connecting with your local activities is just a click away.

The world of SCBWI is just a click away!

Nine other shiny new features that we have to tell you more about:

The Discussion Boards + Verla Kay's Blue Boards = An Awesome Community-Wide Discussion!

Those of you who use our Discussion Boards are probably already aware that we have merged with Verla Kay’s Blue Boards and brought aboard her team of knowledgeable moderators and the large community that is part of the Blue Boards. If you have not visited the Boards in a while, we think you will be pleasantly surprised with the active, vocal, helpful community that exists there. You’ll want to join in the conversation.


The Online Bookstore!

A bookstore!

New to the site is an online bookstore where both PAL and FULL (i.e., independently published) members can post their books for sale, including synopses, book trailers and reviews. The store will be linked directly for sales to Indie Bound, Barnes and Noble, Amazon or to your own website. The SCBWI will heavily promote our bookstore to drive traffic to the site, so that it will become an important option for anyone looking to buy children’s books. For those of you who are independently published and have sought alternative means of selling your books, our online bookstore will meet your needs. And for those who are traditionally published and distributed, it will provide one more place where both your in-print and out-of-print work can be discovered.


Book Launches!

Book Launch Parties!

Four times a year, beginning in March 2014, members with books (both those published traditionally and independently) debuting during the calendar year will be able to host a virtual Launch Party. Members will have access to attractive, professionally designed templates from us to help you design and build your Launch Party page—or go wild and design your own. It’s your party! There will be room for visuals, videos, reviews, a guestbook, and a message from the author. We will publicize the book launch party date both with our membership and with the community at large, reaching out to publishers, educational institutions and organizations, and the general book buying public. In these times when drawing attention to your work is so challenging, the SCBWI Book Launch Party will become a quarterly special event.  Your book launch page will stay posted until the next launch party, and then will be archived for one year. Launches will require a $25 charge to cover design and promotion.


The Speakers Bureau!

There's a Speakers Bureau!

Our new and improved Speakers Bureau is now open to all members (both PAL members and Full members) who have published a book for children. Members can post information about speaking, along with a sample video if you desire, and teachers, librarians and organizations will now be able to search for speakers in a variety of ways including by book title, zip code, Skype availability, and grade level. We are planning several new outreach programs to publicize the Speakers Bureau, to help people find you.


Blog Listings!

All members, whether published or pre-published, are eligible to list their blog in our blog roll. Those seeking to reach blogs about children’s books will have a centralized table of contents where they can find your blog. In addition, each month we will select from this listing ten member blogs to feature on our homepage. It’s a huge opportunity to drive traffic to your blog.


New and Improved Illustrator Gallery!

The New Illustrator Gallery!

We drew on a panel of art directors, agents, and illustrators to make our Illustrator Gallery entirely searchable and user friendly. Illustrators who list in our gallery can be searched based on genre, style, keyword, name, or region. Make sure to tag your images with keywords and genre descriptions to take advantage of the new search capabilities. Many illustrators find work through our Illustrator Gallery, and the opportunities for your work to be discovered are now tremendously improved.


The Bulletin Archive!

The Bulletin Archive!

After years of work, the Bulletin Archive has been completed after a comprehensive scanning. Two hundred and fifty issues of SCBWI’s bi-monthly Bulletin, representing forty-two years of articles and advice, are now easily searchable by keyword. We doubt there is any other resource currently on the web that contains this much information on the field of children’s books.


Podcasts!


SCBWI is in production on regular thirty to forty-five minute podcasts, with interviews from leaders in our field—from editors and art directors to authors and illustrators. The first four podcasts are currently being released, and will be available for free download to SCBWI members. One podcast per month will follow. This is an amazing and free benefit to being an SCBWI member.


Video Intensives!

SCBWI will be producing three video intensives per year, with more to follow. These intensives will focus on timely and much needed topics and will be available to all members, especially those of you who are not able to travel to conferences that feature intensives. We want to make the best instruction and information available to all our members.


So go check out the new scbwi.org, update your profile, and make it your connection to the worldwide community that is the Society of Children's Book Writers and Illustrators.  Your tribe.

Huge cheers of thanks to Sarah Baker, Chelsea Confalone, Sally Crock and Josh Smith at the SCBWI Main Office for making this new website - that's been nearly two years in the making - the sparkling reality it is today!

Illustrate and Write On,
Lee