Tuesday, November 2, 2021

What's A Sales Sheet / A Tip Sheet / A One Sheet / A Sales Flyer ... And How Do You Put One Together?

Whether you're publishing yourself or you are being published by someone else, at some point there's going to be a Sales Sheet (it has lots of names) put together about your book -- promoting your book.

This article by publisher of Elva Resa Publishing and author Karen Pavlicin from the magazine of the Independent Book Publishers Association (IBPA), the IBPA Independent magazine, Anatomy of a Book Sales Sheet (…Tip Sheet, One Sheet, Sales Flyer, What-Have-You!), shares the basics, the extras, offers a template, and an example.

As Karen explains:

“A trade version of the sales sheet helps the sales reps, distribution team, reviewers, and buyers understand what sets this title apart, its key features, intended reader, and what will help the book succeed. A consumer or direct sales version of the sales sheet helps the reader connect with the book’s content, preorder the title, and learn about upcoming author events.”
A screen shot from the article showing the Sale Sheet template and example.

If you're looking at promoting your book, and understanding how this tool (whatever it's called) can help, this is well worth reading.

Illustrate, Translate, and Write On,

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