Packed with good ideas to add to your plans, check out BookBub's Book Promotion 101: How to Launch a New Book.
Organized into five phases:
Planning, Early Promos, Preorders, Launch Day, and Post-Launch,
the article aims to "walk you through the stages of a book launch, with examples of how successful authors have promoted theirs."
From learning "how your audience searches for books" to securing "blurbs from comparable authors" to sending a "digital gift pack to readers who preorder" to streaming "a live Q&A on Facebook or YouTube" to signing up "as a HARO source" there's great advice for every step of your book making its way into the world. Some of the many ideas shared may be ones you're already doing, but others may inspire you to try something new!
The full article is well-worth reading.
Illustrate and Write On,