"When you put your book out into the world you are hoping to find its biggest champions and most devoted fans. But, of course, no one book will appeal to everyone."
Points they suggest we all keep in mind include:
Remember that star ratings are relativeand
Resist the urge to respondand even
Glean valuable data in critical reviewsIt's an article well-worth reading. That is, if you read your reviews. (And I've heard from many authors who don't.)
"Sometimes critical reviews can help you better target the right kinds of readers, or tweak your marketing copy. For example, if you have been promoting your book as YA, but critical reviews are saying that it’s too young for a teen audience, consider positioning it as a Middle Grade book instead. Or, if reviewers are expressing surprise at the content, consider revising the way you are describing your book. You want to entice readers, but you also want to find the readers who are most likely to enjoy your book as it is."
How do you deal with critical reviews?
Illustrate and Write On,