The results from this BookBub survey of authors had some interesting points, covering platforms, categories and genres, and much more. And while it wasn't a survey of just kidlit authors, it's worth checking out.
The standout point for me was the “why” authors do social media - “to reach new readers” was the top reason at 79%, but next was “to build relationships with my biggest fans” at 64%. That’s really intriguing…
Personally, I have thought of social media more as a way to reach new readers rather than thinking of it as a way to build relationships with my biggest fans, but maybe that's something I should re-examine. After all, most of the people who engage with my posts on Instagram, Facebook, and Bluesky aren't "new" to me being an author. Maybe they haven't read the latest book, but they know I'm an author...
I'll certainly give this some thought. I hope you'll find this survey's results helpful, too.
Illustrate, Translate, and Write On,
Lee
