Look at the books you've read in 2017. How many were published in 2017?
Consider which books got you to read them as soon as they were published (or at least in the same year they were published.) Why?
Can you make a list of those qualities?
We all have huge to-be-read piles... how does a book make it to the top of your pile? (Confession: I've bought books that have waited a very long time (I'm talking years) to be read, and I still haven't done it... But I haven't put a lot of thought into why other books jump the waiting list because I'm more excited to read them.
Word of mouth? Super-cool concept? Cover feels compelling? Opening lines grabbed you? Cover blurb from an author you love? A review that made you take notice? Something else?
Once you know how a book gets YOU to prioritize reading it, the question becomes: How can you reverse-engineer those qualities to be something your book has when it is published?
That wish-list of qualities? That's a marketing check-list for you...
Illustrate and Write On,
Lee
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