Jim Averbeck Uses "Augmented Reality" To Make Holding His Book Really, Really Cool: Innovations In Book Marketing

Writer & Illustrator Jim Averbeck has his debut middle grade novel out, A Hitch At The Fairmont.

There's a reason this book cover is so big... read on!

Jim has an incredibly cool book trailer that riffs on Alfred Hitchcock's "The Birds" - and Hitchcock himself is a character in Jim's middle grade mystery!

What's super-innovative (besides the flying books) is that Jim teamed up with Bright Penny Zapp to not only make his trailer, but so that, when you hold a physical copy of Jim's book and scan it with an iphone or android or similar high-tech device, this happens:



 Check out the full trailer at Jim's website here.

You can find out more about SCBWI member and author Craig Lew (and his business partner, Mark Woolley), the founders of Bright Penny Zapp, here.

And, if you download the free BzAR app, you can scan the image of Jim's book cover above and see the 'Augmented Reality' yourself!