Having more consumer reviews for your book helps you sell more of that book.
This is true on the surface, but also in ways that can be surprising: I recently learned that if you don't have at least 20 consumer reviews of your book on Amazon, you won't be considered for a BookBub deal. (Even though BookBub is not owned by Amazon.) Suffice to say, the social vetting of consumer book reviews is really important.
So how do you get more book reviews from readers who liked your book in the first place?
A Guide To Getting More Book Reviews From Readers by AJ Yee presents seven tactical approaches, with examples:
1) Ask your mailing list to review books they’ve read
2) Ask readers for a review in a book’s back matter
3) Ask your fans on social media
4) Run a free deal or make a first-in-series book permafree (the idea is that more readers will lead to more reviews)
5) Thank your fans for reviews (love the example of featuring a different 5-star review and thanking that reviewer every newsletter!)
6) Post a call for reviews from your street team
7) Find new readers and pro reviewers through a paid review service
Bonus) Keep up-to-date with retailer sites’ rules for reviews
How many of these are you doing? Any them spark ideas for new ways to encourage reviews for your book(s)?
Illustrate, Translate, and Write On,
Lee
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