Thursday, November 14, 2019

Your Twitter and Facebook Headers - Are Using This Free Real-Estate In The Best Way Possible?

It's a question brought on by this roundup "Authors on Twitter: 55 Stunning Header Image Examples" by Diana Urban at BookBub.

Both Facebook and Twitter allow you to upload your own custom headers... are you making the most of that space?

Check out the examples in the article, and also consider who are your colleague authors - those whose books your readers love, too - and go to their pages on social media to see what they're doing with that space.

Be aspirational - check out what the best-sellers in your category are doing.

Be strategic - Diana's roundup gives some handy design categories these fall into, including:

Promote a single book

Promote a series

Display multiple books

Showcase art from a book or cover

Focus on author branding

Be creative - use a free tool like canva.com, or a more robust designer tool, or consider hiring an actual designer to help make you look like the professional you are.

Some inspiration:








Have fun with it, and know you can change it up over time!

Illustrate and Write On,
Lee


Tuesday, November 12, 2019

"How I Hit a Bestseller List with a Traditionally Published Book" - Christina McDonald Shares Her 7-Step Playbook on the BookBub Blog



How I Hit a Bestseller List with a Traditionally Published Book by Christina McDonald is a guest post over at BookBub.

Fascinating? Yes.

Duplicatable? Well, no one else is Christina with that exact book, "The Night Olivia Fell", but there are lots of strategies and techniques Christina shares that we might consider for our books, including testing ads, stacking promos, and orchestrating everything to hit at the same time.

The bottom line:
“Don’t be deceived: Hitting the USA Today bestseller list isn’t easy. You need your publisher on board if you’re traditionally published, and you have to be willing to give it all you’ve got, including investing a lot of money and time into marketing. I spent over a month preparing for the few days I hoped to increase sales.” — Christina McDonald
The full post is well-worth reading. See what might resonate for you!

Illustrate and Write On,
Lee

Thursday, November 7, 2019

Publishing a Book, By The Numbers (and Illustrated Charts!)

This comic-style article, Publishing a Book, By the Numbers, in The New Yorker by Michelle Rial is brilliant and hysterical.



 Go check out the full piece online here.

Illustrate and Write On,
Lee

Tuesday, November 5, 2019

SCBWI 2019 Reading List Advertised In PW's Children's Bookshelf!



Children's Bookshelf is "a free e-newsletter from Publishers Weekly that reports on children's and YA books" with 32,000 opt-in subscribers!

SCBWI's 2019 Reading List is "a SCBWI digital publication that lists books written and/or illustrated during 2019 by our PAL members. The list is organized into the categories of Board Book, Picture Book, Early Reader, Chapter Book, Middle Grade, Young Adult, and Anthologies, and is available to download. There are over 140 searchable keywords to help teachers and librarians locate stories on certain genres, themes, and subjects, or find books from authors and illustrators in their area. The SCBWI Reading List is a great way for anyone to find the perfect book for a child or young adult in their life."

Check out the SCBWI 2019 Reading List, and share it with the people you know to help spread the word!