The whole article is well-worth reading (and viewing the examples.) Make sure to check out Joanna's addendum, on ways to promote a book trailer as well.
Illustrate and Write On,
10. Hashtag It! Hashtags are one of the easiest ways to get followers quick, if you use them right. A hashtag is something that starts with a # sign. When a person clicks on the word after it, they see other people talking about that topic. So, for example, if you are talking about politics you might end your tweet with #politics.The whole post is well-worth reading. Thanks to Scott and the folks at IngramSpark for sharing!
Here’s a few things to remember about hashtags:
First: don’t hashtag everything. Use them when they seem relevant, but every post doesn’t need nor should have a hashtag.
Second: don’t be generic; posting a tweet about how happy you are about something with #excited will not find you any followers.
Third: use hashtags relevant to your followers—if you are at a writers' conference, for example, and there’s a hashtag for that conference, use it. This will connect you with other people at that same conference.
Last: think of hashtags that build into your brand—unique hashtags that only you use. So, for example, you might have a hashtag for the book you are working on, and whenever a reader clicks on it, they can see all the tweets about that particular book; or you may ask readers and influencers to use a certain hashtag whenever they talk about your book.
“If we refuse to know our neighbors and instead build territorial walls, we are alienating people who most likely share similar challenges and dreams, people we could bond with and befriend. Books about people we don’t know—or are afraid of—cultivate a multicultural mind-set so that when we meet these people, we’re more comfortable with their culture.”and
“As a multicultural author, I write to help create multicultural readers. I hope my readers wonder, What would I do or think if I lived in the world of this book? ”And that last point feels particularly universal.
A spokesperson for Facebook, Instagram’s owner, told BBC that “This test only makes your like count private to others, so that you’re able to focus less on likes and more on telling your story.”
"With Likes possibly becoming less of a determinant of content popularity, focus on community building and content quality will increase."This raises so many interesting questions!
"When you put your book out into the world you are hoping to find its biggest champions and most devoted fans. But, of course, no one book will appeal to everyone."
Remember that star ratings are relativeand
Resist the urge to respondand even
Glean valuable data in critical reviewsIt's an article well-worth reading. That is, if you read your reviews. (And I've heard from many authors who don't.)
"Sometimes critical reviews can help you better target the right kinds of readers, or tweak your marketing copy. For example, if you have been promoting your book as YA, but critical reviews are saying that it’s too young for a teen audience, consider positioning it as a Middle Grade book instead. Or, if reviewers are expressing surprise at the content, consider revising the way you are describing your book. You want to entice readers, but you also want to find the readers who are most likely to enjoy your book as it is."
#PREORDERMYSOUL: THE BID MY SOUL FAREWELL PREORDER GIVEAWAY! Want to go into the draw for a bundle of five autographed books? Would you like a book signed by Veronica Roth, Leigh Bardugo, Marie Lu, Victoria Aveyard, Rainbow Rowell, Ransom Riggs, Tahereh Mafi, Sabaa Tahir, Stephanie Garber, Holly Black, Gayle Forman, Neil Gaiman or one of over one hundred and fifty YA authors? What about a hardcover sent out before its publication date? What about a whole series, or a book from the UK or Australia?As Beth was quoted saying in the PW article,
Well, this is your lucky day! Preorder Bid My Soul Farewell by Beth Revis and you’ll go into the prize draw — you might score an autographed copy of that mega-bestseller you’ve been dying for, or you might discover your new favourite author. There are over forty prize packs up for grabs!
WAIT, THIS IS YOUR WEBSITE, AMIE. WHY IS BETH’S PREORDER HERE?
Beth Revis is an incredible human being. She’s one of the most generous authors around, and never hesitates to share her time, wisdom and enthusiasm with readers and with her fellow publishing peeps. And right now, she’s having a tough time — as she’s explained, her husband is very seriously ill. She needs to focus on what matters right now, but she has a book coming out this September. And sometimes in life, you really do reap what you sow. Beth’s been there for so many people in the publishing world, and now they’re rallying around to help promote her new book for her, so she can keep her mind on her family.
“This summer's chaos made me sort of drop the ball on... everything… including making sure everyone knew about my upcoming book release. I have amazing, awesome friends, and when they saw that I was in trouble, they stepped up to ease my load.”
The stunning finale of the epic fantasy duology from New York Times bestselling author Beth Revis. Alchemy student turned necromancer Nedra Brysstain has made a life-changing decision to embrace the darkness–but can the boy who loves her bring her back to the light before she pays the ultimate price?The novel releases on September 24, 2019, so there's still time to preorder (do it by September 30, 2019) and enter the giveaway drawings! Get all the details here.
Lunar Island is trying to heal. The necromantic plague that ravaged the land has been eradicated, and Emperor Auguste, the young and charming leader of the Allyrian Empire, has a plan: rid the island of necromancy once and for all. Though Greggori “Grey” Astor wants what’s best for his people, he knows that allying himself with Auguste threatens the one person he loves most: necromancer Nedra Brysstain. Feeling like he already failed to save Nedra once, Grey becomes determined to help the Emperor rebuild Lunar Island while still keeping Nedra safe from harm.
Back at the quarantine hospital, Nedra’s army of revenants are growing increasingly inhuman by the day. Wracked with guilt for imprisoning their souls, Nedra vows to discover a way to free the dead while still keeping her sister by her side.
But still reeling from the trauma of the plague, the people of Lunar Island are looking for someone to blame, and Grey can only protect Nedra for so long. And when Nedra and Grey are thrust into a battle with an even more terrifying adversary, Nedra will be pushed to the darkest depths of her necromantic powers. But can Grey let her go that far?
On one hand, I'm happy to get a check for $308.07 for a book that's been out for 13 years. On the other hand, this is why authors charge for school visits and why we can't send you free books. 286,982 copies of PIRATE MOM sold over the years. My take: $17,459.15 less the 15% that goes to the agent who sold the book. So I've received $14,840 and change, spread out over 15 years when you take the timing of my advance into consideration. I'm delighted to have this book still out in the world, and when schools ask me which books they should sell during my visits, I include this one, because its low cover price makes it accessible to kids who might not otherwise be able to afford their very own book. But still. A girl's gotta eat! So does her cat.
A few clarifications: Most sales of this book were paperbacks. The paperback price started at $3.99; not sure what it is now. My royalty rate on standard paperback sales is 3%, but I think there were a ton of book club sales, too.
"This is a particularly dismal scenario; with most of my books, I’m getting 5% of the hardcover picture book list price. But if you do the math, you’ll see that selling a very respectable 10,000 books at $16.95 earns a picture book author $8,475…or $7,203.75 after their agent’s 15% cut. And they'll only see that if their advance has earned out.”