Jeniffer is a branding expert who wrote up this blog post, Reaching Out to Influencers: Advice from someone who’s done it!
Identify your influencers, engage with them (before making any 'ask'), and have a plan -- there's so much good advice here. The piece includes an interview with author Laura Engel, who followed the steps and landed an interview on the influencer's podcast -- directly reaching their shared audience!
Laura's advice to the rest of us?
"Just do it. Be brave and reach out. You will be pleasantly surprised at how many authors and influencers are kind and generously want to support other authors. Many times they are looking for individuals to interview or interesting stories for their own podcast, blogs, etc."
It's well worth reading, as you work to connect with the influencers, who are, as Jeniffer puts it, "the people who influence your desired audience."
Illustrate, Translate, and Write On,
Lee
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