The Power of #BookTok

As reported last week in Shelf Awareness, #BookTok Videos 'Starting to Influence Publishers and Bestseller Lists'

Noting that TikTok "is not an obvious destination for book buzz," the New York Times reported that "videos made mostly by women in their teens and 20s have come to dominate a growing niche under the hashtag #BookTok, where users recommend books, record time lapses of themselves reading, or sob openly into the camera after an emotionally crushing ending."

one example from the article:

Miriam Parker, a v-p and associate publisher at Ecco, said the company saw a sales spike for The Song of Achilles on August 9 last year, but couldn't figure out why. Ecco eventually traced it to a TikTok video called "books that will make you sob," published on August 8 by @moongirlreads. The video has now been viewed nearly six million times.

Have you checked out #BookTok?

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Lee