There's lots of gems in this image-friendly selection of quotes and advice, How to Self-Publish a Book: Tips from Indie Authors, including:
ON SETTING A TARGET AUDIENCE...
"Write the book for one person...Hit a home run with one person and there will be thousands more just like them who will also love your work." —Ernest Dempsey, The Napoleon Affair.
ON PUBLISHING POLISHED WORK
"The absolute best advice I ever received was not to rush to publication, hire top-of-the-line editors, and get more than one proofreader. We have one chance to hook readers, and presentation matters as much as content." —Melissa Foster, This is Love
ON PUBLISHING PRINT EDITIONS
"My tip is to make the editions look like one published by the big five traditional publishers." —Ty Patterson, The Warrior Series
The full post is well-worth reading.
Illustrate and Write On,