They offer us nine questions off the bat, including:
Does the MC change or evolve over the course of the story? Is there tension and a narrative arc? and Does the story have a universal connection and kid-relatable problem?And then, a breakdown of what each of the fourteen sections of a picture book must accomplish, from the foundational make the reader want to turn the page to the more meta If this section is left out does the story change or suffer?
Overall, it's well-worth reading—especially when you're trying to figure out if a new idea is a picture book, a magazine article, or something else entirely.
Illustrate and Write On,