Bookmarks. Buttons. Posters. Book-Branded Lip Balm. Storytime Kits. Kid-Friendly give-aways. Samplers.
Besides an ARC, what do bookstores actually use/want? What swag helps your book succeed—and what might not be worth the expense?
To help us figure it out, Meghan Dietsche Goel, the Children's Book Buyer and Programming Director for BookPeople in Austin, Texas, shared her take in this PW article, "Book Treats Brought by the Postal Service."
It's great to hear from the bookstore's perspective about what has value, and how issues like simplicity of packaging and display space considerations fit in the mix. The article is well-worth reading.
Illustrate and Write On,