Thursday, March 3, 2016

Book Event Order: Reading, Signing, Then the Q&A?

Kenny Brechner's February 25, 2016 piece in PW's ShelfTalker, Death to the Q&A, was really interesting, how they flipped the traditional order of their book event to avoid what Kenny had observed, that "The customers’ energy and goodwill evaporates during the Q&A so that at its end, instead of staying to wait in line, chat, and buy a book, they run for it."

What's your take on the "best" order for book events? What yields, as Kenny puts the dual goals for both stores and book creators, "a happy and engaging experience for our customers, and to sell books..."?

Illustrate and Write On,

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