Yep, you read that right.
|The New York Times article about product placement in e-books|
According to this recent New York Times article, in the e-book, the main character paints her nails to look like Sweet'N Low packets, and in one scene defends her use of the product to a friend, citing the company's research.
While it's targeted to adult readers (mainly women), it is a fascinating foray into what one possible future of publishing might look like. We've come to accept -- and expect -- that when a character on a TV show drinks a Coca-Cola, it's sponsored. We accept/expect it in movies, too.
And now, it would seem, this is becoming true for books as well.
Can teen novels be that far behind?
Illustrate and Write On,
p.s. - This blog post was NOT sponsored by either Sweet'N Low or Coca-Cola. Just so you know.