The Power of Video as a Promotion Tool - Some Approaches To Consider

There are BIG book trailers



And smaller book trailers




Behind-the-scenes explorations




And pure check-out-my-book moments of silliness.



There are excerpts,



pan, scan and highlight artwork,



author interviews,



and even build the author into a celebrity (like John Green and his brother Hank's videos) have done.



For writers and illustrators, there are so many ways to use the power of video! What other ways - and great examples - come to mind? 

Illustrate and Write On,
Lee