With so much talk of e-books and e-readers taking over (and their sales are rising--click here, here, here, and here if you dig statistics), I love seeing reports of brick and mortar bookstores ordering 3600 printed copies of MOCKINGJAY.
Not that I'm against e-books. Go e-books! Knock yourself out. Sell, sell, sell. As long as consumers are happily reading, I (as publishers) don't care how they are doing it. (In fact, a recent survey suggests that consumers with e-readers do more reading since they got their devices.)
But how do you throw a party for an e-book release? Does everyone show up at a coffee shop with their Kindles and simultaneously download? And, what--no line numbers, no autographs? No fun!
So I guess when, someday, printed books go the way of the album {shudder} someone will have to come up with a new way to throw a party. In the meantime, enjoy this coverage of MOCKINGJAY events:
And Party on, readers!
It's great to see all the excitement about this book. When we didn't get our pre-ordered copy, we had to go buy it. My daughter was going nuts. I was glad she is so excited to read.
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